Episode 7

Published on:

12th May 2020

An insane story of isolation, humanity and brands

What can one man’s horrendous ordeal at the hands of a Japanese game show teach us about the need for more empathetic brand experiences?

In this episode:

January 1998: casting for a new show

  • The luck of the draw
  • Meet Nasubi
  • A secret destination

'A life out of prizes'

  • Naked and alone with only a phone
  • The million yen target
  • Eggplants and modesty

The physical impact of isolation

  • A starvation diet
  • The first roll of toilet paper
  • What you own but can't use

The mental impact of isolation

  • Curtailed stimulus
  • Compensating for lack of emotional feedback
  • Anthropomorphising
  • Radical deterioration and mental suffering

Doubling down on the cruelty

  • An unwitting megastar
  • Victory - suspended
  • Nasubi in Korea
  • Nasubi flies home
  • The brutal show finale

We are all Nasubi

  • Parallel experiences
  • The impact of isolation

An analogy for brand experience

  • More anxious, more cautious, more socially isolated and lonelier
  • The practicalities of a post-Covid economy
  • Not making isolation worse
  • Be more 'Great British Bake Off"
  • Enhancing what makes us human
  • Brands not just claiming human qualities but exhibiting them
Show artwork for The Total Experience Podcast

About the Podcast

The Total Experience Podcast
A podcast about brand experience - what it is, how it works and how we can all do it better. Edited and hosted by Richard Cable.
Welcome to the Total Experience podcast from Tribal London - a podcast about brand experience. What it is, how it works and how we can all do it better. Each episode we’ll be bringing you enticing, fresh and thought-provoking perspectives as we go deep on a new and different aspect of brand experience.

Our aim in creating this podcast is to take the good conversations we have about brand experience with our clients, our colleagues and other people whose opinions we value, from inside and outside the industry, and share them with a wider audience.

The Total Experience Podcast is hosted by Richard Cable, former BBC journalist and now Head of Content at Tribal London, the Total Experience agency.

We hope you find this podcast useful and interesting. We’d love you to get involved and let us know how we’re doing and the sort of things you’d like us to cover in future episodes.

About your host

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Tribal London

We've been Tribal since 1995. Worldwide since 2000. Experts in experience since always. We build experience ecosystems that build better businesses. We call this Total Experience.