Episode 4

full
Published on:

17th Apr 2020

Production in lockdown

It's been said that after a nuclear war, all that will be left are cockroaches and a production team making a film about them. How ever-resilient production is adapting to the lockdown.

In this episode:

Producers Flo Clive and Paris Palmer talk about how to keep making great work despite the lockdown.

How hard has production been hit?

  • The agency view
  • The freelancer view

What are the lockdown regulations for producers?

  • Government regulations
  • Agency policy
  • Safety first

What type of work is getting done?

  • Adaptations and reworking
  • Home studios
  • Post production's defining moment
  • Pro bono

The future is documentary style shooting

  • UGC
  • Self shooting
  • Remote directing

The importance of continuing to invest in marketing through a crisis

  • Helping clients get back on the horse
  • The need for contingency and understanding

Good work that's getting made

  • Tesco Food Love Stories
  • Ohio Department Of Health PSA
  • Lucozade and Anthony Joshua
  • Joe Wicks' PE Lesson feat. George Ezra

How brands should react to the crisis

  • Deeds not words
  • Can-do attitude
  • Power of the people
  • Quality vs quantity
  • Don't be silent
  • Do good things
Transcript

Show artwork for The Total Experience Podcast

About the Podcast

The Total Experience Podcast
A podcast about brand experience - what it is, how it works and how we can all do it better. Edited and hosted by Richard Cable.
Welcome to the Total Experience podcast from Tribal London - a podcast about brand experience. What it is, how it works and how we can all do it better. Each episode we’ll be bringing you enticing, fresh and thought-provoking perspectives as we go deep on a new and different aspect of brand experience.

Our aim in creating this podcast is to take the good conversations we have about brand experience with our clients, our colleagues and other people whose opinions we value, from inside and outside the industry, and share them with a wider audience.

The Total Experience Podcast is hosted by Richard Cable, former BBC journalist and now Head of Content at Tribal London, the Total Experience agency.

We hope you find this podcast useful and interesting. We’d love you to get involved and let us know how we’re doing and the sort of things you’d like us to cover in future episodes.

About your host

Profile picture for Tribal London

Tribal London

We've been Tribal since 1995. Worldwide since 2000. Experts in experience since always. We build experience ecosystems that build better businesses. We call this Total Experience.