Episode 8

Published on:

27th May 2020

A positive from the pandemic

We talk to Leonard Cheshire's 'Change 100' about enabling more people with disabilities to find careers in marketing, and ask if the lockdown can have a positive long-term impact on the way we work.

In this episode:

Verity Ayling-Smith, training and consultancy advisor with Leonard Cheshire and the 'Change 100' programme, and Priyanca Desouza, user researcher and former Change 100 intern.

What disability is

  • Protected characteristics, diversity and inclusion
  • Disability as a normal and common thing
  • Bringing down the barriers in recruitment and the work environment
  • A wide range of accessibility needs

The visibility of disability

  • Disability more prevalent than we realise
  • The duty of employers to remove barriers
  • Choosing whether or not to disclose your disability
  • Employers missing out on fantastic talent
  • The inexplicable employment gap for disabled people

Change 100 and Leonard Cheshire

  • Leonard Cheshire's mission to support disabled people
  • Change 100's mission to close the employment gap for disabled graduates and students
  • Matching skills to roles
  • A highly competitive programme
  • The popularity of marketing and communications
  • The challenging language of job descriptions

The value of different life experiences

  • Resilience, creativity and difference by default
  • The danger of the agency bubble and cookie-cutter thinking
  • Actively welcoming and valuing a difference life experience
  • Championing inclusive experience design

The 'amplified self'

  • The problem with traditional recruitment
  • Jim Carroll and the amplified self
  • Excellence vs mediocrity

The positives of the lockdown (for us all)

  • How remoteness has brought colleagues closer
  • A more personalised way of working
  • It's not where you work but how - challenging office culture
  • Business investment in agile, remote working and management
  • A more autonomous, liberated and creative workforce
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About the Podcast

The Total Experience Podcast
A podcast about brand experience - what it is, how it works and how we can all do it better. Edited and hosted by Richard Cable.
Welcome to the Total Experience podcast from Tribal London - a podcast about brand experience. What it is, how it works and how we can all do it better. Each episode we’ll be bringing you enticing, fresh and thought-provoking perspectives as we go deep on a new and different aspect of brand experience.

Our aim in creating this podcast is to take the good conversations we have about brand experience with our clients, our colleagues and other people whose opinions we value, from inside and outside the industry, and share them with a wider audience.

The Total Experience Podcast is hosted by Richard Cable, former BBC journalist and now Head of Content at Tribal London, the Total Experience agency.

We hope you find this podcast useful and interesting. We’d love you to get involved and let us know how we’re doing and the sort of things you’d like us to cover in future episodes.

About your host

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Tribal London

We've been Tribal since 1995. Worldwide since 2000. Experts in experience since always. We build experience ecosystems that build better businesses. We call this Total Experience.